AUG November meeting

This month The Chicago Adobe Users Group brings you another two spectacular speakers. For beginners in web design and promotion we have a presentation on Search Engine Optimization with John-Henry Scherck from Digital Third Coast. For those of you already in the trenches, struggling to find a better way to get designers and developers to collaborate, we have a workflow strategy for making HTML5 apps presented by Sasha Dzeletovic, a Senior Consultant from Pathfinder Software.

Lead the world to your door with better SEO

Have you ever wondered what makes a site rank for competitive terms in the search engines? Learn from Chicago’s leading search engine marketing firm, Digital Third Coast, on how to quickly and easily optimize sites to rank well in Google, Bing and Yahoo! John-Henry Scherck, an organic web strategist at DTC, will be discussing the most important factors when it comes to making a site rank #1. From creating a web page that targets a particular key phrase to high quality link building tactics that will boost your site’s rankings, this presentation will cover all the basics to help you bring in more search engine traffic, business leads and transactions for your site – including SEO workarounds for flash content.

Speaker:
John-Henry Scherck
Organic Web Strategist

Stop collaboration insanity!
A better workflow for making HTML5 apps

Sasha will present a workflow for creating HTML5 apps that allows designers and developer to remove friction in collaboration and lets them focus on creating great experiences together.

For designers, he will show how you can organize your design in Adobe Illustrator so that a developer does not have to interpret your design and you don't have to keep slicing your design for production.

For developers, he will show how you can code straight against this design by pairing SVG with JavaScript.

This workflow integrates well with Git source code versioning so it's friendly to remote collaboration and big teams.

As a result of saving this time and effort, you can let your craft shine.

Speaker:
Aleksandar "Sasha" Dzeletovic
Senior Consultant

Aleksandar "Sasha" Dzeletovic is a senior consultant at Pathfinder Software in Chicago. He departed his designer roots 12 years ago to immerse himself in Flash and make designs come alive. While mastering the art of programing, he keeps realizing how quintessential design is in the digital world. A firm believer in "Design is how it works", he tries to bring engineers and designers together by lowering the barriers between them.

Sasha's blog:
http://pathfindersoftware.com/author/sasha-dzeletovic/
Twitter: @sashadzeletovic